About Us


Founders, designers and brothers Michael and John Hezar, of Michael John Jewelry (formerly known as Image Jewelry), share a common goal of creating timeless fashion. Inspired by nature, these brilliant  designs are crafted into impeccable jewelry with exquisite quality, allowing Michael John Jewelry to meet, if not surpass their goal of embracing everlasting style in all of their pieces.

They are proud to design and manufacture all of their creation in their state-of-the-art factory in California, USA in an eco-friendly manufacturing environment.

Michael began his journey in the jewelry industry in 1987 and formed his company, Image Jewelry in 1990. During this time, he manufactured for outside brands and designers, while creating masterfully crafted bridal designs. John joined the company in 2005 and assisted Michael in creating what is now Michael John Jewelry's couture diamond and gemstone fashion jewelry collections.

Their talent and passion to create award-winning jewelry has been recognized by many manufacturing and design publications as state-of-the-art and are a true testament to Michael and John's creativity and vision. Their designs have also been favored by many celebrities and seen on red carpets.

Michael John Jewelry’s exceptional designs have won the "2014 & 2012 Spectrum of Design Award", the "2011 JCK Jewelers' Choice Award", and was nominated as a finalist in the "2012 Couture Show Design Award" and has been recognized as a top ten designer in the "2010 Couture Show Design Award". Michael John Jewelry conducts its business with(Proactive, Respectful, Inspiring, Dependable, and Ethical).

Michael Hezar, CEO & Designer
Southern California native, Michael Hezar, has become a very talented and successful, self-made jewelry designer and businessman. Hezar earned his Bachelor of Science degree from California State University, Fullerton, majoring in Business. While in college, Michael took a side job working with a jeweler, not expecting this simple job to quickly become his passion. In 1990, he began his own journey in the jewelry industry, establishing private label manufacturing company, Image Jewelry. Image Jewelry focused on manufacturing jewelry for outside brands and designers while creating its own masterfully crafted bridal designs – selling very well in smaller jewelry retail stores. In 2005, Michael finally decided to pursue his dream of designing high-end diamond and gemstone fashion jewelry collections, rebranding his company as Michael John Jewelry. Michael's designs display flawless works of art, which are carefully crafted to exceed the expectations of consumers with exquisite taste and style. He is proud of the quality, creativity and attention to detail in each of his creations.

John Hezar, V.P. of Operations and Manufacturing
With a diverse business background in the clothing, food and construction industries, John Hezar quickly became a successful businessman and entrepreneur. He joined brother, Michael Hezar in 1995, under the company title Image Jewelry, to assist in expanding the new company, allowing it to reach their dream potential. John focuses on the operations and manufacturing of the pieces – making a simple sketched idea come to life into a sculptured piece of art. His perfectionism and great attention to detail has proved invaluable to the company's vision. In 2005, with the rebranding of the company, along came the new name, Michael John Jewelry.

Atousa Asil, CFO & V.P. of Marketing
Atousa received her Bachelor of Science degree in Economics with an emphasis in Accounting from the University of California, Los Angeles and became a Certified Public Accountant (C.P.A.) in that same year. Atousa started her career by working for a large public accounting firm, auditing privately held and publicly traded companies, then later joined Michael John Jewelry in 2007 to assist the management team in executing their new growth plan.
Her extensive financial background has contributed to the company’s success as she oversees Michael John Jewelry’s finances while also leading the brand’s marketing development.

Affiliations & Memberships
We are proud to be a member of the American Gem Trade Association and Jewelers Board of Trade.